The $TRUMP meme coin launched on January 18, 2025, days before Donald Trump’s inauguration, and within hours it was one of the most talked-about tokens in crypto. Here’s what happened, what’s behind it, and what to keep in mind before you buy any.
The launch
The token runs on the Solana blockchain. Within hours of launch it went from about $0.18 to more than $7, and its market value passed $4 billion. One early buyer reportedly turned $1.1 million into about $23 million in roughly 90 seconds. That kind of story is exactly what fuels a meme coin frenzy.
Who’s behind it
Unlike most meme coins, this one is tied to known entities: Fight Fight Fight LLC and CIC Digital LLC, a Trump Organization affiliate. That gives it more name recognition than the usual anonymous launch. It also means a huge share of the supply sits with insiders.
The numbers
| Metric | Value |
|---|---|
| Supply at launch | 200 million tokens |
| Total planned supply | 1 billion tokens |
| Market value reached | Over $4 billion within hours |
| Held by Trump-linked entities | 80% of the supply |
Why it took off
The timing, right before the inauguration, couldn’t have been better for attention. The project leaned on the usual crypto playbook too: Discord, Telegram and a social media feed full of price predictions.
What to keep in mind
The biggest question is supply. Another 800 million tokens are due to be released over the next three years, and most of the supply is controlled by insiders. When that much is held by a small group, heavy selling can push the price down fast. Meme coins are driven almost entirely by attention, and attention fades. Only put in money you’re prepared to lose completely.
How to buy it with Moonshot
Moonshot is an app that makes buying Solana tokens like this one fairly simple.
Setting up
- Download Moonshot from the Apple App Store or Google Play.
- Create an account with your email and Face ID.
- Complete the identity (KYC) check.
Buying
- Open the app and go to the buy screen.
- Choose how to pay: Apple Pay, a credit or debit card, PayPal or crypto.
- Enter the amount.
- Enter the verification code sent to your email.
- Confirm the purchase.
The app sets up a Solana wallet for you automatically, shows your holdings, handles deposits and withdrawals, and lets you export your wallet keys whenever you want.