Stocks don’t only go up. When you think one is overvalued, or the business is starting to crack, buying a put is the cleanest way to profit from the drop. It’s also the standard way to insure shares you already own.

How a long put works

A put gives you the right, but not the obligation, to sell 100 shares at the strike price before the expiration date. You pay a premium for that right.

  • If the stock falls below the strike minus what you paid, you make money.
  • If it stays above the strike, the put expires worthless and you lose the premium.
  • Your risk is capped at the premium no matter how high the stock goes.

Max profit, max loss and break-even

Long put
Max profitStrike price − premium, reached if the stock goes to zero
Max lossThe premium you paid
Break-even at expirationStrike price − premium paid

Why buy a put?

  1. To profit from a decline. It’s a direct bet that the stock falls.
  2. Without the open-ended risk of shorting. If you short a stock and it rips higher, your losses have no ceiling. With a put, the worst case is the premium.
  3. With leverage. You control 100 shares for a fraction of what shorting them would tie up.

It’s also the building block of a protective put, where you buy the put to insure shares you already own.

Worked example

Say you’re bearish on Meta ($META), trading at $350. You buy a $340 put expiring in two months for $10 a share, which is $1,000 for one contract.

  • Break-even: $340 − $10 = $330 at expiration.
  • META drops to $300: the put is worth $40 a share ($4,000), a $3,000 profit.
  • META stays at $350: the put expires worthless and you lose the $1,000.
  • META rises to $400: you still lose only the $1,000.

The most this trade could ever make is $330 a share ($33,000) if META went to zero, so the $3,000 at $300 is just one point on the curve.

One more: Tesla ($TSLA) at $250, and you buy a $240 put three months out for $8 ($800). If Tesla drops to $200, the put is worth $40 ($4,000), a $3,200 profit. If Tesla stays above $240, you’re out the $800.

When a long put makes sense

  • You’re bearish and expect a real move down before expiration.
  • You want to hedge a stock or portfolio against a selloff.
  • You want downside exposure without the unlimited risk of a short sale.

What can go wrong

  1. Time decay. If the stock drifts sideways, the put loses value every day, even if the drop eventually comes.
  2. Expensive premiums. Puts get pricey when fear is high, which is often exactly when you want them.
  3. The break-even is lower than the strike. The stock has to fall past the strike minus the premium before you profit.

Tips

  1. Choose the strike for the job. Out-of-the-money puts are cheaper but need a bigger drop. At-the-money puts cost more but pay off sooner.
  2. Give the trade time. Bearish theses often take longer to play out than expected, so a little extra time is usually worth paying for.
  3. Size it so a total loss is fine. If the stock never falls, the put goes to zero.

The options profit calculator will chart the payoff for your own strike and premium.